Art’otel Hoxton: a new contemporary gallery in London

A signature of street art, D*Face, to give a designer touch in all rooms and in public spaces with, in particular, large-scale sculptures and murals, two original works by Banksy, a collaboration with the award-winning studio Digital Space: the art’otel London Hoxton doesn’t lie about the promise made by the lifestyle brand. Especially since, to complete its programming, the establishment also has an immersive 135 m² art gallery where Dean Stockton – aka D*Face, who began his career on the streets of East London – and other emerging artists will exhibit their works throughout the year.

Just opened, this new Art’otel rises its cogwheel-shaped silhouette – designed by architects Squire & Partners – in bustling Shoreditch, close to Old Street tube station. Beyond its arty dimension, the establishment also sees itself as a place of choice for inspiring meetings . Seventh art obliges, the hotel has a luxurious and ultra-modern auditorium with 60 seats, for product launches or film screenings. But above all, around ten flexible rooms that can be combined to accommodate up to 300 guests will be inaugurated during the summer almost at the very top of the establishment, on the 24th floor .

Just above these meeting spaces, a restaurant will also open later in the year and will offer, in addition to a quality menu, a 360° view of the capital from its outdoor terraces. All of this will be completed from the summer by a final and 26th floor dedicated to well-being with a gym and a spa, while the art’otel London Hoxton will also have an indoor swimming pool and a sauna. – hammam.

But, before these business or relaxation places are definitively open, the hotel already offers its customers, on the ground floor and first floor, a large café-lounge-cocktail bar, the Brush, where they can eat and have a drink, especially on sunny days on the outdoor terrace. And, as you might expect, the establishment also offers rooms, numbering 357 rooms , including 48 luxury suites. Including a signature suite in honor of the artist who took an essential part in the design of the place, the D*Face Masterpiece suite, extending over 196m².

The lifestyle brand now has two references in the British capital following the opening, in February 2023, of the art’otel London Battersea Power Station . A spectacular establishment which is part of a vast real estate project revitalizing an icon of the London skyline, a power station on the banks of the Thames immortalized in its time by Pink Floyd on the cover of its Animals album.

The result of an association between the Radisson group and one of its key partners in Europe, the PPHE group, the art’otel brand will now continue its development in Rome this year by setting up in the walls of the former Londra hotel & Cargill, transformed into a 99-room lifestyle hotel. With, as a design signature, the contemporary artist Pietro Ruffo.

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